Companies 'not doing their best' to communicate strategy

I found this very interesting that 80 percent of companies recognize and know that they are “not doing their best” when it comes to communicating strategy throughout the organization. Business strategies are constantly changing and new plans are being developed, one of the company’s most important parts to handle is the execution and being sure everyone is on the same page. I find this frustrating, because you spend all the time planning, but then not follow it through or know how to effectively handle the execution. I tend to see this a great deal at my place of employment. There are big plans dreamed up and they are talked about for a month or so then fall off the face of the earth. Or it is followed through to a certain step and not everyone has been trained, informed or told so it is not being completely followed through. A company’s employees are one of their biggest assets in order for their business to be successful. Goals, targets, pay performance, reviews, and an effective communication of strategy should all be closely handled by the company to ensure success of their employees and for the company.