Thursday, April 7, 2011
Disney Plans Lavish Park in Shanghai
After two decades, Disney is finally allowed to open a theme park in Shanghai. In 2005, Disney opened a park in Hong Kong. This park has not done as well as they had planned. The problem with the first park was that they designed it based on American culture. They neglected to take into consideration the Chinese cultrual norms and what impact Disney plays in their country. The new park to be opened in Shanghai, however, will be designed with less "Disney" and more of what Chinese would want to see.
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Interesting; and as we talked in class, we need to keep their culture in mind. I found it interesting that one of issues was problems with knockoffs in China, as soon as China local parks found that Disney was opening in China, they set up knockoffs to lure the consumers away.
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