Tuesday, April 12, 2011
U.S. fast-food chains bet on India to drive growth
http://news.yahoo.com/s/nm/20110411/bs_nm/us_india_us_food_retail MUMBAI (Reuters) – The scramble by global food companies into India's fast food sector intensified on Monday as several U.S. chains announced plans to enter the country, hoping to tap the surging spending power in Asia's third-largest economy. Restaurants like Denny's Corp (DENN.O), known for serving pancakes and sausages all day, and Rita's Water Ice, which would be the first foreign competitor to local water ice brands like Gola, which operates out of little stalls placed mostly on streets, plan to enter India over the next two years. Pollo Tropical of Carrols Restaurant (TAST.O), known for Caribbean-flavored chicken, Applebee's and Johnny Rockets, known for its hamburgers, are also looking to cash into the Indian quick-service restaurant market worth $13 billion. See above link for rest of article. I found this article interesting because I would not have thought of India being a fast food country. They will have to make a lot of changes on the menus, they would be stripped free of beef and pork, and would focus on fish and vegetarian dishes instead. That is really funny since one of the company's that want to get in ( Johney Rockets)is know for their burgers. It will be interesting to see how they fare.
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I suppose it is inevitable that western faast food would make its way to India. I think it is a shame. Usually fast food equates to a poor diet. We can see that in the US today. It seems to be a major contributor to obesity. Here I am trying to eat from the land and eat less fast food, and the rest of the world is going the other way. It makes me sad.
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